3D animations - packshots
Couleurs de Noir
Couleurs de Noir, a Belgian beauty brand, recently launched a campaign featuring 3D visuals and a short commercial. The focus was on their iconic duo: the Endless Lengthening Mascara and the Lash Boosting Primer. This project offered a fantastic opportunity to work on composition, lighting, and animation, bringing these products to life in a visually striking way.
The Endless Duo is designed to enhance the length of your lashes, and we wanted to tell this story by combining the strengths of both videography and 3D animation. The 3D visuals allow us to keep the focus on the product and its design, while videography adds a human touch, bringing a natural, expressive quality to the story. Together, these elements create a perfect balance of product focus and authentic beauty.
